A New Term – “Cloudwashing”
I was reading an article in Network World yesterday and ran across an interesting new term called cloudwashing. Cloudwashing is when a vendor slaps the cloud label on existing products – Oh the shame. This is another classic example of marketing attempting to replace engineering with the latest buzzword.
The article goes on to explain how companies like Juniper don’t fall into this class by sticking to their core strengths and positioning themselves as enablers of the cloud. They do this by providing the underlying hardware and software just like they’ve been doing for enterprise and service provider customers for decades.
A good example of this can be found with QFabric. QFabric is a new switching architecture announced in March that creates a single logical switch connecting the entire data center. It replaces Spanning Tree which links access, aggregation and core switches. By flattening the three-tier network, QFabric reduces latency in the data center, where most of the networking communication happens between servers or between servers and storage.
When you get a minute, checkout the Network World article at http://bit.ly/u1ZK6O.