Oracle suffers a Homer Simpson Moment When Rebranding JAVA from Sun to Oracle – Duh
When Oracle laid out its roadmap for meshing Oracle and Sun products in February, one goal was to improve Java’s performance. Needless to say, $7.4 billion also bought Oracle the right to rebrand Sun’s products as its own. Unfortunately, performance came at the expense of branding this month, when users of the Eclipse software development environment, used to create applications in Java — among other languages — started seeing Eclipse crash with an “OutOfMemoryError” when they began using the new Java 6 update 21 (1.6.0_21).
Now what would Homer say if he was running Oracle – Maybe somehting like “You tried your best and failed miserably. The lesson is: never try.”
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